Easy Data vs Meaningful Data: Understanding the Buying Process Instead of the Selling Process

A talk by Juliana Jackson The CLV Lady
Chief Evangelist, Omniconvert

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About this talk

A lot of attention this year around data collection and customer segmentation in ecommerce marketing.

However, is your marketing team focusing on optimizing customer experience with easy data or with meaningful data?

Ecommerce brands don’t really think about consumers when they are planning out their sales campaigns.

They optimize for funnel and efficiency instead of thinking about how consumers want to make progress in their lives.

Join me to understand more about the science behind buying psychology.

Juliana Jackson The CLV Lady

Omniconvert is a Romanian technology company. Two years ago, we have developed REVEAL, the first and only Customer Value Optimization Platform that helps you understand and predict your customers' behavior to improve what matters most in eCommerce: Customer Lifetime Value. We make complex data easy to understand & visualize, reveal insights, and help you treat customer segments accordingly on every marketing channel.

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