About this Speaker
I am the Chief Evangelist @ Omniconvert, and my role is to provide guidance and education that transforms ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles, tools and frameworks for data-driven growth.
Me? I am a life-long self-learner and an entrepreneur and have worked for more than 10 years in technology (SaaS & Ecommerce).
Together with Valentin Radu, we are the principal architects of the Customer Value Optimization Category, a ground-breaking innovation framework for ecommerce companies that identifies the most important customers segments thanks to the RFM model, understanding behavioral patterns that need to be addressed in order to prioritize what matters to improve profitability and customer loyalty for ecommerce brands.